raises a number of questions4, some of which may discourage companies from beginning an integrated reporting process:

4 See Eccles, Robert G., Who Will Go First? , Reporting Times: Die Zeitung des Center for Corporate Reporting, no. 6 (May 2015), p 4

Does publishing more information expose the company to competition and litigation, for example?

Does gathering and publishing this additional information involve huge costs?

THE BUSINESS WORLD HAS CHANGED

Growing expectations in terms of transparency and accountability.

Regulatory requirements regarding non-financial information.

Whistleblowers and social media have made inaction indefensible.

→ Is voluntary. The company s governing bodies select which information to disclose.

→ Enables companies to prepare for, anticipate and manage stakeholder criticism.

THE BUSINESS WORLD HAS CHANGED

Information is a key capital of the new economy.

Stakeholder relationships are changing. Companies need to be able to enhance their dialogue.

Investors expect other information, particularly concerning the strength of a company s strategy, its ability to achieve its objectives and realise its full potential and that of its external environment.

Directors must be able to fulfil their monitoring role.

→ Does not generate more information, but more relevant information, which is put to better use in relation to the company s business model and ecosystem.

→ Requires companies to be selective regarding key information, which generally enables them to optimise opportunities and decision making.

→ Is virtuous in itself as it fosters internal communication and monitoring of clear objectives, which pave the way for value creation.

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